“I don’t come from a fashion background, so I tend to approach things purely from a business perspective,” says Wandia Gichuru, founder and CEO of Vivo Fashion Group.
ai-technology1 min readAI
The business of fashion in East Africa
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How we made it in Africa
Afrika2063
August 12, 2026
Imported
“I don’t come from a fashion background, so I tend to approach things purely from a business perspective,” says Wandia Gichuru, founder and CEO of Vivo Fashion Group.
◆ Why It Matters for Africa's Future Economy
FutureAfrica Intel is still analyzing the broader relevance of this story.
Agenda 2063 Relevance
Auto-inferred · Africa's Long-Term Development Framework
35%
relevance
Relevant Aspirations
ProsperityYouth & PeopleCulture
Impact Areas
Science & InnovationHuman DevelopmentEconomic GrowthCultural HeritageCreative Economy