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Egypt’s ariika, Lychee deepen Saudi presence with Beltone Venture Capital backing

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Disrupt Africa

Afrika2063

July 1, 2026

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Egypt’s ariika, Lychee deepen Saudi presence with Beltone Venture Capital backing
Source: Disrupt Africa

Beltone Venture Capital (BVC), the venture capital arm of Beltone Holding, has increased its investment in Egyptian consumer brands ariika and Lychee to support their expansion into Saudi Arabia, where the two companies plan to open a combined five new stores

Beltone Venture Capital (BVC), the venture capital arm of Beltone Holding, has increased its investment in Egyptian consumer brands ariika and Lychee to support their expansion into Saudi Arabia, where the two companies plan to open a combined five new stores in Riyadh. ariika is a direct-to-consumer home furnishing brand led by Khaled Attallah, which [...]

The post Egypt’s ariika, Lychee deepen Saudi presence with Beltone Venture Capital backing appeared first on Disrupt Africa.

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